By Joe McKeever
I know more about getting smaller churches to grow than larger ones. I pastored three of them, and only the first of the three did not grow—I was fresh out of college, untrained, inexperienced, and clueless about what I was doing. The next two grew well, and even though I remained at each only some three years, one almost doubled and the other nearly tripled in attendance and ministries.
By using the word “grow,” I do not mean in numbers for numbers’ sake. I do not subscribe to the fallacy that bigness is good and small churches are failures. What I mean by “grow” is reaching people with the gospel of Jesus Christ. For example, if you are located in a town that is losing population and your church manages to stay the same size, you’re probably “growing” (i.e., reaching new people for the Lord). In addition, any church—large or small—that does not place a high value on evangelism and outreach to the unchurched can’t expect to grow…period. But countless articles and books have been written on that subject. Now, after working for years among hundreds of small congregations, I speak here to the subtle growth barriers that tend to go unnoticed or unaddressed in stagnant churches.
I send these observations forth hoping to plant some seed in the imagination of a pastor or other leader who will be used of the Lord to do great things in a small church. The "ten reasons" that follow are not necessarily in the order of importance or prevalence, and there are probably other reasons individual churches might not be growing, simply because no two churches are alike. But this is the way they occurred to me, and the order seems right.
1. Wanting to stay small.
"We like our church just the way it is now." While this attitude usually goes unspoken—it might not even be recognized by its carriers—it’s widespread in many churches. The proof of it is seen in how the leaders and congregation reject new ideas and freeze out new people.
The process of rejecting newcomers is a subtle one, never as overt as snubbing them. They will be greeted and chatted with and handed a printed bulletin. But they will still be excluded: "Bob’s class is meeting this week over at Tom and Edna’s. Come and bring a covered dish." "The youth will have a fellowship tonight at Eddie Joe’s. We’re serving pizza and you don’t want to miss it." Unless you know who Bob, Tom, Edna, and Eddie Joe are and where they live, you’re out of luck.
Pastors who want to include newcomers and first-timers should use full names from the pulpit. This allows newcomers to learn who people are. "I’ll ask Bob Evans to come to the pulpit and lead us in prayer." "For those who need directions to Eddie Joe Finham’s house for the youth fellowship, he’s the guy with the crewcut wearing the purple shirt. Raise your hand, Eddie Joe. He has printed directions to give you."
No one can promise that just because a church wants to grow, it will. However, I can guarantee you that if it doesn’t, it won’t.
2. A quick turnover of pastors.
A retired pastor who served his last church some 30 years was supplying for a small congregation south of New Orleans. He told me of a discovery he made: "On Sunday afternoon, I had several hours to kill before the evening service. In the church office, I was reading their history and discovered that in their nearly 50 years of existence, they’ve had 22 pastors." He was aghast. "Think of that. If they had around six months between pastors, that means the average tenure was less than two years." He was quiet a moment, then said, "They didn’t have pastors. They just had preachers."
It takes at least a couple of years for a pastor to become the real deal for a church—a pastor in more than name only, one who has earned the right to lead the congregation. With larger churches, the time period is more like six years.
Again, no one will promise you that keeping a pastor a long time guarantees the church will grow. But I can assure you that having a succession of short-term pastors will prevent it from growing as surely as if you had taken a vote from the congregation to reject all expansion.